CASE STUDY - LITTLE & LIVELY
And 1,145 Units Sold In 4 Days
Little & Lively is a children's clothing line offering high-quality, stylish garments for your little darlings. Their goal is to create high-quality garments that are versatile, on-trend and that will make your friends jealous (or at least ask you where you got them)! Everything they offer is made locally in Abbotsford, their hometown.
Little & Lively is a long-time client of Mindful Marketing, and a lot of their success comes from the tried and true e-commerce marketing strategies we have implemented.
We market to cold traffic through Google Adwords, Facebook, and Instagram, and then follow up with multiple retargeting campaigns based on previous user behavior - whether or not they have been to the web store, purchased items or abandoned their cart, purchased 1 item or many items, etc.
Each customer is unique, and so multiple approaches are used to ensure maximum ROI.
This particular campaign was so successful because we use the above strategies to not only sell, but to build and maintain an email list of buying customers. It is incredibly effective!
This specific product launch campaign was very successful:
- We drove $43,360 in sales, selling 1,145 units in 4 days
- Overall ROAS of 6.56
(Return On Ad Spend) Meaning for every $1, we generated $6.56
- Online store conversion rate of 5.25%
- Average Order $102.46
- 5,863 unique site visitors
All in just 4 days!