CASE STUDY - SHORELINE TOURS

Mindful+Marketing+Case+Study+Shoreline+Cruises.jpg

$59,445

Of Added Revenue In 3 Months

 

THE CLIENT

 
Mindful+Marketing+Case+Study+Shoreline+Tours+Logo

Shoreline Tours is a Harrison Lake - based boat tour business that has been operating since 2001. Shoreline Tours offers a variety of cruises, including Lake, River, Waterfall, and Port cruises. Our focus has been to increase revenue by increasing high end private charter bookings and corporate events.

Their boat, a Laroan, is a locally built boat and was launched on its maiden voyage in 1988

 

THE STRATEGY

Mindful+Marketing+Case+Study+Shoreline+Cruises+Family+Boat.jpg

Our goal is always to maximize the client's Return On Ad Spend, and so we ensured we were getting only qualified leads. We achieved this with a combination of an Adwords campaign to find customers searching for potential private, charter, and corporate event ideas, and a Facebook remarketing campaign to customers who did not convert after their first visit to the website.

    THE RESULTS

    Mindful+Marketing+Case+Study+Shoreline+Cruises+Boat+Docked.jpg
     

    After 3 months, our Adwords and Facebook campaign had generated:

    • 294 Leads from Adwords
    • 21 Booked Private Tours
    • Overall ROAS (Return On Ad Spend) of 8.087
    • $59,445 Of Added Revenue

    Could Your Business Benefit From Results Like This?