DTC Founders and CEOs…
Learn the art of running a Profitable DTC Store with Predictable, Scalable Revenue and Management in 1/10 of the time
Imagine…
✔️ You actually know which levers to pull to become profitable
✔️ You don’t need to rely on an agency to scale
✔️ You’re able to do it yourself until you’re ready to scale into an agency or an in-house team
✔️ You’re able to 10X your profits in half the time
✔️ You avoid making $100,000’s of mistakes along the way
*Space is limited to a maximum of 10 students at a time
“I work with a relatively small team, so sometimes its a bit difficult to talk about deeply ecom issues internally, and Jordan has really helped facilitate the types of conversations I was hoping for. I feel much more confident as an ecommerce leader because of all of that.
“My team always knows when I’m coming back from a call with Jordan in the ecommerce group because I’m excited, energized, and I have a list of ideas that I can’t wait to try out, and its probably become the most powerful and impactful event that I have on my calendar.”
Alex Miller, Head of Global eCommerce & Growth Marketing Strategy at Baabuk
Does your DTC brand feel like its stuck in a neverending cycle of 2 steps forward, 3 steps back?
Chances are you’re experiencing at least couple of these issues:
❌ Cash flow issues
❌ Difficulty acquiring customers
❌ High customer acquisition cost
❌ Lack of repeat customers
❌ Lack of product-market fit
❌ Low website conversion rates
❌ High return rates
❌ Shipping & Fulfillment challenges
❌ Difficulty creating engaging content
❌ Inability to effectively track and analyze performance data
…And thats just the tip of the iceberg…
Do you find yourself laying awake at night, thinking…
😓Running a DTC brand has gotten so hard…I wish I knew what levers to pull to scale my brand
😓My inventory costs are out of control and I somehow need to come up with the cash for another huge order
😓I don’t know if I can market profitably anymore, or at all - but if I stop marketing, my brand will stop growing
😰How the hell are other brands making it look so easy!?
😵I don’t know how much longer my brand will survive
The solution?
Welcome to The DTC Mastery Lab
HIT THE GROUND RUNNING
We’ll give you quick wins RIGHT AWAY: We’ll show you tools that can help you spend less time building and failing, and more time methodically testing proven strategies to win. We’ll get you to look at the RIGHT DATA, and teach you what to do with it. We’ll show you what has worked for us long term so that you can spend more time scaling using sustainable business practices.
THE TOOLS FOR THE JOB
We’re going to supply you with the templates, tools, and proven systems that we’ve used on our brands, to help you grow your brand. If you follow our proven program, you will be successful.
GET THE INSIGHTS WITHOUT THE PAIN
You won’t have to spend many years learning by trial and error, making mistakes, and spending hundreds of thousands of dollars. With just a time commitment of only 1 hour per week to attend (plus personal time to implement), you’ll learn key lessons in just 3 months that took us 8 years to learn, and how to implement them.
WE’RE IN YOUR CORNER
By having us as your mentor and trusted advisor, as well as a community of like-minded peers, you’ll benefit from a massive pool of experience from learning, failing, and spending hundreds of thousands of dollars - so you can minimize your effort and maximize your results by doing what works - the first time around - and avoid the many things that do not work.
*Space is limited to a maximum of 10 students at a time
Meet Your Mentor
Jordan West - Host of Secrets To Scaling Your Ecommerce Brand, CEO of multiple DTC Brands and upGrowth Commerce, a DTC Growth Agency
Want to have a quick consulting call with Jordan? Click here: ☎️
What’s it like to work with Jordan?
“I don't think we'd be where we are today if it wasn't for the advice and the learnings that I've taken from the group”
“Having Jordan’s expertise has really helped us thrive as a brand, and I don't think we'd be where we are today if it wasn't for the advice and the learnings that I've taken from the group over the last couple of years.
Jordan's approach is great, he's very personable, he genuinely cares about everybody who's in that group and he knows a remarkable amount of detail on everyone's businesses, everyone's brands and what he was trying to achieve, and he's an exceptional facilitator.”
Alex Pulsford, General Manager at Cheeky Chikadee
“It has been hugely helpful. Its one of the things I look forward to. Its a highlight of my week.”
“Jordan, as someone whos running a brand and an agency that helps other brands has a very unique perspective and a broad perspective that maybe a lot of folks don’t have.”
“If you’re thinking about working with Jordan and being a part of what hes doing and learning from him, you won’t be disappointed”
Nick Lamothe, former Head Of Ecommerce at The Legends Brand
“Jordan's wealth of knowledge and experience in the e-commerce industry is priceless.”
“Jordan West is an exceptional e-commerce expert who possesses an unparalleled understanding of how to launch and scale brands. Jordan's expertise in the field of e-commerce is truly remarkable, and his dedication to his clients is second to none.
I would highly recommend Jordan West to anyone looking to launch or scale their brand in the e-commerce space. His expertise, professionalism, and dedication to his clients make him an asset to any team.”
John Roman - CEO at BattlBox, Carnivore Club, and Crate Club
“100% would recommend.”
“I wanted a place where I could speak to others who were facing the same problems/challenges and successes I was on a daily basis. This group has definitely given me that space.
I’ve definitely soaked up some good info quickly that allows me to pass it to my team and they can implement. It gives me the high level strategy idea’s that my team appreciates.
100% would recommend.”
Ed Mileto - Co-founder, Perfect Practice
What is The DTC Mastery Lab?
In a nutshell: an exclusive 3 month, value-packed program which equips you with the knowledge and tools to completely transform your DTC from the ground up. Its what we wish we had when we were starting our own DTC brands.
What is included?
Weekly 1 hour DTC masterclass lead by Jordan West ($6000 Value)
Weekly group focus, with Q&A, student focus, and key industry experts
ACCESS TO THE DTC MASTERY LAB HIVEMIND ($2000 Value)
Student community, and access to multiple DTC experts in a private slack channel
AGENCY SYSTEMS, CHECKLISTS & DASHBOARDS TO IMPLEMENT IN YOUR DTC BRAND ($5000 Value)
Everything you would need to manage an in-house team
DONE-WITH-YOU 1 YEAR CORE BRAND STRATEGY ($5000 VALUE)
1 Year roadmap to implement your learnings and crush it!
BONUSES ($9790 VALUE)
Private one on one 1 hour consulting session ($1000)
The 8 figure ultimate facebook marketing blueprint ($2500)
Companion checklists ($999)
The 8 figure media buyers guide to tik tok ads ($999)
The AI offer generator ($999)
CMO Dashboard ($299)
The media buyers tactical playbook ($999)
Ideal tech stack ($99)
Community playbook ($999)
The 8 figure Google ads management dashboard ($299)
The budget playbook ($299)
CEO Dashboard ($299)
DON’T LET YOUR DTC BRAND DIE ON THE VINE
By The End of The Program, You’ll Know How To:
✔️ Make better financial decisions by fully understanding your most important DTC numbers
✔️ Use your numbers to manage your operations better
✔️ Endlessly craft new compelling offers to test and scale
✔️ Optimize and iterate on offers to maximize marketing performance
✔️ Profitably scale your ads so that you’ll be constantly asking “why aren’t we spending even more?”
✔️ Set up an ads campaign structure right the FIRST time, and optimize the heck out of it
✔️ Identify website user experience issues, what to do about them, and how to do it
✔️ Set your brand up with the best tech stack to maximize conversions and profit
✔️ Build a community of loyal customers that buy again and again, and tell you exactly what your market wants
✔️ Craft a 1 year core brand strategy to use to lead your DTC brand and team to long term success
General Program Curriculum
No other course, program, or mastermind equips DTC brands with the holistic, foundational knowledge offered in the DTC Mastery Lab.
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The one big thing that NOBODY is talking about, and that truly determines how and when your marketing can be profitable.
Agenda:
The 6 numbers you need to know
Where to find them
How to calculate gross margin
Simple ways to improve them
How Contribution Margin works
What is MER and why you should be using it
Included Resources:
The 6 numbers: what, why, how
Contribution Margin Calculator
Why ROAS is not the most important metric
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The long-misunderstood offer: Your offer is not your product. Your offer is not a 25% discount. We'll teach you the art of creating REAL offers.
Agenda:
7 elements of an offer
What does and doesn't apply
Offer generator walkthrough
Creating copy & headlines
Creating matching creative
Testing offers
Included Resources:
Offer Generator
Offer Companion
List of Really Good Offers
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There is an overabundance of bad advice, old information, and just plain mis-information out there, confusing DTC brands. We'll teach you simple, proven methods to actually scale your ad accounts.
Agenda:
Going through elements of old GP
Expansion of PEMB
importance of testing
How to test
Understanding & using data
When to scale
Included Resources:
Ideal ad account document
Ad Account Audit
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An overall review of what you've learned so far, open Q&A, and more.
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Agenda:
Where to get insights
Key insights you're looking for
How to identify common dropoff areas
Definitions of key terms, eg bounce rate
Landing Page analysis
Site speed
Core web vitals
CRO basics
Included Resources:
On site benchmarks
link to site speed specialist
CRO checklist
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Agenda:
CRO basics continued
Ideal homepage
What needs to be communicated
What most brands miss
Collections page
Product page
Cart page
Checkout page
Post-purchase user experience
Included Resources:
UX best practices
UX pages cheat sheet
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Agenda:
Apps that every shopify store must have
How new apps affect sitespeed
How new apps affect other apps
Which apps integrate well (or not)
Choosing app vs. custom development
How to integrate apps into your store
How to optimize store performance with tech
Security & maintenance of tech stack
Potential risks
Included Resources
Ideal Tech Stack Guide
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An overall review of what you've learned so far, open Q&A, and more.
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Agenda:
Which tools to use
Creating a strategy
Setting up campaigns
Core campaigns all stores need
Best practices
Automations - which to use, not to use, etc
Setting up templates
Consistency with offer, paid ads, etc
Included Resources:
Must have campaign setup
Must have automation setup
Retention best practices
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Agenda:
What is a remarketing ad
Where to deploy
How much budget to use
Platform overview
Google ads, youtube, tiktok, snap, meta
Best creative types eg; about us videos, blog, faq
Included Resources:
Remarketing best practices
Creative breakdown
Budget helper
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Agenda:
The power of building a community
Determine your groups purpose
Create the right community
Promote it to the right people
Content for your group
Engaging with your members
Growing your group
Monitoring insights
Included Resources
Brand Community Playbook
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An overall review of what you've learned in the course, how to apply it in your brand, and next steps.
TOTAL VALUE: $27,790
PRICE: $18000
Or Save $998 and make a one-time payment of $7999
*Space is limited to a maximum of 10 students at a time
We get it.
In your brand’s current state, money might be a little tight.
Think of it this way:
Right now, you could do what most death-spiraling brands are doing: throwing more and more money at an agency to the tune of $3000 - $10,000 per month, plus anywhere from $5000 - $100,000 per month in ad spend. Lets simplify that and assume that theres a good chance your brand is spending at least $10,000 per month on marketing. Most likely a lot more.
If this is the case for you, we’d recommend carving out a small amount from your existing marketing budget to prioritize learning (from us, or anyone - just start learning) so you know how to better lead your DTC strategy and management - whether you’re doing this on your own, or with one or more partners and vendors.
Knowledge is a force multiplier. Let us show you how to maximize your effectiveness so that you can stop throwing good money after bad, and maximize your brand’s future ROI.