Heavy Duty Auto Parts

For every dollar we spent in ads, we got $6.16 back in revenue.

 
 
 
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Before upGrowth Commerce

This company came to us because they needed help optimizing their ad spend on Google & Facebook.

They voiced their concerns and are wary about digital marketing after their experience with the other agency.

To combat this we set up and created an approval process for ads, media assets, ad copy and weekly reporting to ensure they feel there is a level of trust between the agency and them. 

The Facebook Numbers Before upGrowth Commerce

Website Purchase Conversion Value: $64 081.33

Purchases: 123

Return On Ad Spend: 4.36


The Marketing Strategy

  1. Telling a compelling story to their audience.

  2. Diving deep into their target customer personas using data from Google Analytics.

  3. Using Review ads in the customer journey.

  4. Retargeting customers who hadn’t purchased with brand story and blog content.

  5. Using creative that had worked well organically.

  6. The biggest drivers of this massive Return on Ad spend were…

  • Catalog Ads 

  • Collection Ads 

  • Retargeting Campaigns

  • This particular account was targeting the USA.

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The Results?

The highest sustained Return on ad spend we have ever seen!

After upGrowth Commerce

Website Purchase Conversion Value: $ 77 015.95

Purchases: 183

ROAS: 6.16