How do I provide access to my Google Analytics account?

When working with a marketing partner, the more data they have the better. Google Analytics, when set up correctly, can provide a wealth of important data and key insights that will help to maximize your marketing efforts.

Adding a New User

You can add as many users as you need. To add a new user to an account/property/view:

1. Sign in to Google Analytics.

2. Click Admin, and navigate to the desired account/property/view.

3. In the Account, Property, or View column (depending upon whether you want to add users at the account, property, or view level), click User Management.

4. In the Account users list, click +, then click Add new users.

5. Enter the email address for the user's Google Account.

6. Select Notify new users by email to send a message to the user.

7. Select the permissions you want.

8. Click Add.

User Permissions

Four permissions are available that you can apply singly or in combination:

1. Manage Users
   Can manage account users (add/delete users, assign any permissions). Does not include Edit or Collaborate. Can grant full permissions to any user, including themselves, for any account, property, or view for which they have this permission.

2. Edit
   Can perform administrative and report-related functions (e.g., add/edit/delete accounts, properties, views, filters, goals, Channel Grouping, etc., but not manage users), and see report data.
   Edit permission is required at the account level to create filters. Edit permission is required at the view level to apply filters.
   Includes Collaborate.

3. Collaborate
   Can create, edit, delete, and share personal assets. Can collaborate on shared assets. Includes Read & Analyze.

4. Read & Analyze
   Can see report and configuration data; can manipulate data within reports (e.g., filter a table, add a secondary dimension, create a segment); can create personal assets, and share them, and see shared assets. Cannot collaborate on shared assets.