Jewelry Case Study

Profitable Growth in just 1 month!

 

38% Growth in

TOF ROAS

20% Decrease
In Acquisition Cost

 

Worried about over-reliance on a single marketing channel?

 
 
 

Challenge They Faced

  1. Low Conversions

  2. Below Target ROAS

  3. Long sales cycle dragging out spend so when a purchase comes in its already too expensive

 

What we found

 

  • People love a good story

  • Even if the rings were higher priced.. the price wasn’t the objection, character matters in products

 
 
 
 

The upGrowth Solution

  • Creative testing

  • Optimizations

  • Strategy

The Results

 

Biggest Pain Point

Really long sales cycles that made the ads unprofitable

Case Study Highlight

We tested different angles. We used to bring them to generic kits but we tried testing specific kits and telling the story behind those kits then conversions increased and ROAS with it.

 
 

Relying Too Heavily On A Single Marketing Channel?