Outdoor/Adventure Gear Case Study

143% YOY Profitable Growth in 2023!

143% YOY
Growth

2 New Marketing Channels Unlocked

20% Decrease
In CPA

Worried about over-reliance on a single marketing channel?

Challenge They Faced

  1. Worried about their over-reliance on influencer and affiliate marketing 

  2. Uncertain about how to diversify their marketing within their budget

  3. Unsure of what the next best move was to scale up predictable growth

What we found

  • Underutilizing UGC and in-house content by not using it on paid media

  • No omnichannel approach  

  • A silod marketing system

The upGrowth Solution

  • Full upGrowth Strategic plan to create an omnichannel marketing approach

  • Implemented the upGrowth scaling framework on Meta and Google

The Results

Relying Too Heavily On A Single Marketing Channel?