CASE STUDY - SHORELINE TOURS
Of Added Revenue In 3 Months
Shoreline Tours is a Harrison Lake - based boat tour business that has been operating since 2001. Shoreline Tours offers a variety of cruises, including Lake, River, Waterfall, and Port cruises. Our focus has been to increase revenue by increasing high end private charter bookings and corporate events.
Their boat, a Laroan, is a locally built boat and was launched on its maiden voyage in 1988.
Our goal is always to maximize the client's Return On Ad Spend, and so we ensured we were getting only qualified leads. We achieved this with a combination of an Adwords campaign to find customers searching for potential private, charter, and corporate event ideas, and a Facebook remarketing campaign to customers who did not convert after their first visit to the website.
After 3 months, our Adwords and Facebook campaign had generated:
294 Leads from Adwords
21 Booked Private Tours
Overall ROAS (Return On Ad Spend) of 8.087
$59,445 Of Added Revenue