Ep 305: Marketing Big-Ticket Products At Scale with Kate Swanson, Ensembl
Marketing expensive products that are meant to last forever requires a more thoughtful approach than lower-cost items.
In this episode, Jordan interviews the CEO of Ensembl, Kate Swanson, about her company’s brand with an average order value of over $1000. She shares how she discovered a need for this kind of product and what its marketing cycle looks like.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
People are living differently now. We deserve designs that have kept up with the ways our lives have changed.
Dig into who will be excited to buy your products before launching and focus on going after those customers.
Customers would likely put a lot of thought before buying a product that is high-quality and high-performance that comes with a higher price tag.
Start with a thoughtful introduction to your brand and slowly drift to educating customers about the product to excite them to purchase.
Focus on a very strategic, organic push to have great use of your team's resources.
You have to believe in yourself and be relentless in everything you do for your business.
Recommended App: Noisli
https://www.noisli.com
Recommended Book: State of Terror by Louise Penny & Hillary Clinton
https://www.simonandschuster.com/books/State-of-Terror/Louise-Penny/9781982173678
Today’s Guest:
Kate Swanson is the founder and CEO of Ensembl.
Ensembl is a brand of stainless steel cookware that is designed to optimize space and enhance modern life.
Connect and learn more about Kate Swanson and Ensembl here:
E-mail: Kate@getensembl.com
Website: https://www.getensembl.com
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