Ep 487: Is This Even Legal? Email Marketing Hacks with Adam Robinson, Retention.com
Discover how thriving brands with multi-million dollar revenues take advantage of email marketing, subscribing to daily or three-times-weekly newsletters that form a highly sophisticated email program aimed at converting warm leads.
In this episode, Jordan West and Adam Robinson, CEO of Retention.com share valuable insights about B2B SaaS, harnessing the power of email marketing, and the unfair advantage B2B products have over D2C products. Tune in as they discuss the challenges of building a sales organization, the potential issues with Klaviyo, the power of domain names, and his passion for helping individuals make $100,000 a year in their store.
Listen and learn in this episode!
Key takeaways from this episode:
Importance of inbound and outbound strategies
Brands with a sophisticated email marketing program often have minimal email traffic that needs resolving.
B2B products have an advantage over D2C products due to the top-of-funnel aspect.
Different companies are approaching problem-solving in different ways.
B2B SaaS companies can leverage email marketing as a powerful tool for lead generation and customer retention.
Growing companies that generate leads from their website often see better results compared to traditional cold outreach methods.
Resolving incoming email traffic is a relatively minor part of a brand's overall email program.
The need to carefully evaluate the size and effectiveness of Sales Development Representative (SDR) teams as companies scale.
The significance of domain names in establishing authority and credibility in the B2B industry.
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Today’s Guest:
Adam Robinson, Founder and CEO of Retention.com, A former finance professional at Lehman Brothers. Adam Robinson's career took an unexpected turn after the 2008 financial crisis. Inspired by his roommates who had created Vimeo in their shared apartment, Adam embraced his inner marketing wizard and set his sights on a new adventure, launching Robly, an email marketing company. With no prior tech background, he grew the bootstrapped startup to $5M in revenue in just two years, earning it the #1 spot in customer satisfaction.
As an iconoclastic thought leader, Adam has always been on the lookout for groundbreaking ideas. When a cutting-edge identity resolution feature he added to Robly gained immense user interest, he seized the opportunity to pivot. With an 8-figure exit, he founded GetEmails in late 2019, later rebranding it as Retention.com. Today, the company stands as a testament to Adam's innovative spirit, transforming anonymous website visitors into authenticated first-party data and unlocking unparalleled high-ROI marketing flows, all powered by a lean team and zero external funding.
Connect and learn more about Adam and Retention.com:
Website: https://retention.com/
LinkedIn: https://www.linkedin.com/in/retentionadam/
Email: adam@retention.com
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