At upGrowth Commerce, we leverage the power of the 3 Pillars: Strategy, Sale, and Scale. With them, there are 2 main ways in which we help brands thrive:
Done For You
What is it?
A Premium White-Glove DTC digital marketing experience where our team of strategists, experts and specialists strategize, ideate, and do all of the heavy lifting to ensure that your brand has the greatest possible chance of scaling profitably.
Who is it for?
Established DTC brands at $3M annual revenue or greater
What does it cost?
$$$$$
What are the requirements?
Brands wishing to engage in our Done For You service must first undergo an upGrowth Plan. This allows brands to see how we operate, and allows us to ensure the brand is an ideal fit.
Done With You
What is it?
An exclusive 3 month, value-packed program which equips you with the knowledge and tools to completely transform your DTC from the ground up. Its what we wish we had when we were starting our own DTC brands.
Who is it for?
Any brand of any size who is ready to roll up their sleeves and massively impact their brand
What does it cost?
$$
What are the requirements?
If you’d like to participate in our next Done With You program, you must first book a call with us to ensure that your brand is a fit.
From Strategy to Sale to Scale
True success requires unwavering focus on the 3 pillars of DTC success:
Pillar 1 - Strategy
This is the unsexy-but-most-important part that most brands skip!
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Strategy requires time and expertise, and a commitment to execute consistently. At upGrowth, we start by:
Digging into a brand’s finances to clearly define what success looks like.
We use these financial insights to create a roadmap to growth based on actual numbers.
We comb through the brand’s historical sales and customer data to paint a complete picture of where the brand is vs. where it wants to go.
We identify the biggest opportunities and highest points of leverage to achieve the brand’s goals in a profitable way.
We make a plan of action, and we stick to it.
Pillar 2 - Sale
Most brands need to spend a lot more time on this.
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In order to be successful and maximize the ROI of every marketing dollar spent, the DTC machine (your website) needs to be running in top shape. This means:
Ensuring aspects of your site aren’t negatively affecting conversions
Email/SMS lead capture forms are set up to build your list
Conversion-focused landing pages are built out for key products
Your store is effectively utilizing the ideal tech stack to maximize success, conversion, and customer data
Pillar 3 - Scale
This is where most brands make the mistake of starting.
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This is the part that most brands incorrectly prioritize before Pillars 1 and 2. This pillar encompasses ads, email, and more - but most brands are still approaching it with very little intention or care:
Scaling ads beyond cookie-cutter ad copy and creative by testing NEW offers, ad copy, and creative on a consistent basis
Building out a robust retention marketing strategy ie email & SMS to increase repeat purchases and drive new sales without ad spend
Leveraging the most underutilized marketing channel: Brand community
Learn more about:
Pillar 3: Scale
The Thing Everybody Talks About But Few Actually Do Properly (and probably the reason you’re here)
If the goal is to truly scale, thinking purely like a media buyer is no longer enough - not by a long shot. Scaling ads requires media buying skills, tied to a thoughtful strategy and fully integrated with a creative machine. Simply put - scaling ads is less about unlocking the perfect lookalike audience, and more about constant fresh, scroll-stopping creative which delivers an offer so good, so relevant, so enticing - your audience feels stupid saying no.
The Iterative Cycle
At upGrowth Commerce, our team of strategists are never satisfied with the current results - it is their mandate to always dig deeper, ask probing questions, seek out new opportunities, and explore them.
Most brands come to us with a fairly confident sense of who their target audience is, and what “the” offer is - and sometimes they’re right - but this can only be validated with constant testing.
At upGrowth, we believe that the “best results” are more accurately the “best results so far” - theres always an opportunity to test something new that potentially outperforms the status quo.
Is your brand ready to take its marketing to the next level?